Turning "No" into a brand.
DaHouse is a music production studio that produces songs for ads. However, clients often prefer to use songs from established artists in their ads, rather than composed music by production houses. It’s what clients do.
So, to combat this, we thought we’d turn them into a band. The best part: we aptly named them “The Client Said No”.
To help fuel their success as an “upcoming” band, we gave them an image, made them a website, built PR around them, designed album covers and flyers, helped grow a fan base and established “The Client Said No” on social media as well as renowned music streaming platforms. We even organised gigs at industry festivals like Cannes and El Ojo.
Sneaky.
Beyond music, the project was crafted as a full creative world, with art direction, visuals, and a tone rooted in the advertising universe. It’s a band that feels like an inside joke, a coping mechanism, and a statement at the same time.
Something you can listen to, share, and instantly relate to if you’ve ever worked in creative.
Credits.
Client: DaHouse Music Productions
Agency: Innocean Berlin
My Role: Art Director, Creative Lead & Design