See the world from a higher perspective.

That's the feeling.

People like driving SUVs because of how big and empowered they feel behind the wheel. Sitting a bit higher gives you a better perspective of the road ahead and the world around you. And that’s a great feeling to have.

To launch the all-new Bayon - Hyundai’s first compact SUV - we translated the feeling of driving a car that is higher than most into a powerful visual metaphor.

​

To create a visceral feeling of height, we built a gallery space from scratch and covered the floor with hundreds of HD LED panels, where a 3D city was projected.
99% of the magic was done in-camera to maximize the sensorial aspect of the installation and, most importantly, to keep it as real as possible.