The first card game to inspire the next creative generation.

Celebrating timeless advertising ideas.

How do you inspire the next generation of creatives in a way that feels relevant, hands-on and fun, instead of feeling like a lecture? Together with Miami Ad School, we set out to create an educational tool that celebrates timeless advertising ideas and makes them easy to learn from, remix and play with.

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In 2022, we launched M.AD Game Changers, a card game built around 32 of the advertising industry’s most iconic creative ideas. The deck was designed as a playful learning system: a collection of benchmarks students can study, use, and build upon. The belief behind it was simple. You can only change the game once you know what the benchmark is.