TECHNOLOGY THAT MOVES YOU
Have you ever noticed
how technology is keeping us still and holding us back?
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Technology is great and it makes our lives so much easier.
But by making our lives more comfortable, often, it also ends up holding us back and keeping us still. With this campaign, we wanted to show the other side of technology. The side which is all about movement, taking us places and letting us live a more interesting life.
That is the kind of technology that Kia offers by default.
The campaign ran across 30 european markets. By using a modular approach, we were able to create a multitude of assets for the different Kia electrified models and specific target audiences. The assets displayed here are just the tip of the iceberg, since we also used Digital Creative Optimization to create hypertargeted deliverables using snippets from the campaign.
To bring the visual metaphor to life, we worked with director Dante Ariola (MJZ), cinematographer Kasper Tixen and photographer David Daub. The campaign was produced by TPF and Wild Fox Running.
Recognitions.
Client: KIA Europe
Agency: Innocean Berlin
My Role: Senior Art Director
Credits.
Featured On: Shots, Little Black Book, W&V (Ad of the Week), David Reviews, Best Ads on TV, and more.