Collecting the data.
Using accelerometers, we measured and recorded the tremors of five patients - Steph, Clare, Prakash, Kuhan and John.
Prakash left wrist
John's left wrist
Steph's left wrist
Kuhan's left ankle
Clare's left ankle
The symptom becomes
the therapy.
Tremors vs. Tremors is a pioneering project created with University Collage London (UCL) that turns tremor data into music to treat the multiple symptoms experienced by people with Parkinson's.
Crafting the songs.
The tremors were then transformed from raw data into a musical element that affected the instruments in each song.
The melody was based on the participants’ musical preferences and the lyrics were inspired by their life stories, reflecting the unique way in which each participant is dealing with their diagnosis.
The album.
Five patients.
Five unique tremor data sets.
Five personalized songs to treat a condition that has no cure.
The album is available on all major streaming platforms and a limited edition vynil record.
A new way to help
manage symptoms.
The reactions of the participants were as individual as their symptoms. Through music and science, Steph, John, Kuhan, Clare and Prakash were able to experience their Parkinson's in a new way. The project helped them accept their condition while providing a new way to calm both their symptoms and mood.
" I must have listened to this song over a hundred times. I've been using it to calm down and alleviate all my symptoms."
– Kuhan
Recognitions.
Credits.
Client: University College London
Agency: Innocean Berlin
My Role: Senior Art Director & Concept
One Show: Bronze Pencil (Music & Sound Craft: Experiential Music & Sound)
Epica Awards: 2x Silver (Public Interest – Mental Health & Well-being; Creative Use of Data)
Clio Music: Silver (Use of Music - Innovation)
New York Festivals: Bronze (Audio/Radio - Best Use of Data); 2x Shortlist (Avantgarde/Innovative and Branded Content/Entertainment - Healthcare)
Immortal Awards: Shortlist
AdAge Creativity: Editor’s Pick