Ever heard of Mr. Chung?
No? Then buckle up.

Hyundai's foundations were laid by a humble Korean farmer named Mr. Chung Ju-yung. A man who didn’t just build a global automobile enterprise throughout his career, but also rebuilt his native homeland in the process.

Throughout his life's work, Mr. Chung’s achievements were so extraordinary that even fairy-tale writers would find them unbelievable. So, in a series of long-copy ads, written with a fable-like tone, we retold key moments of Mr. Chung’s career.

And the best part about all these stories? They’re not fairy tales. The events actually took place.