POWER YOUR WORLD

A film all about raw emotions vs fast tech.

When precision meets passion.

We’re all about the tech.

But we're also all about the emotion.

And this happens for a simple reason:

We don’t see them as separate.

Because without one, there is no other.

For every moment of power,

there’s technology empowering you.

For every electrifying acceleration,
there’s tech ready to boost your thrill.

For every spine-tingling corner,

there’s performance innovation making it happen.

For every deep exhale,

there’s an adjustable living space helping you do it.

Because the feeling inside,

comes from the tech inside.

Credits.

Client: Hyundai Motors
Agency: Innocean Berlin

My Role: Creative Lead & Senior Art Director

European Chief Creative Officer: Gabriel Mattar

Executive Creative Director: Ricardo Wolff

Senior Art Director: Bianca Heusch
Art Director: Paula Santos Luengo

Copywriters: Pam Boschma, Aitana Vallego
Agency Producer: Tobias Saalmann
Director: Jared Clayton

DoP: Nicolas Karaktsanis
Produced by Anton Oelssner
Production Assist: Linda Baden
Production Designer: Alex Girginer
1st AD: Fabian Niklaus

Edit: Chris Zimmerman
VFX: Mathematic
Sound Design & Music: Ballad
Music: Easy by Son Lux
Colorist: Julien Alary

Production: Bwgtbld

Dancers: Joshua Smith, Camille Balcaen, Luciano Hiwat, Lucie Domenach