GO BIG
A car that’s small in size but limitless in potential.
Here's how you advertise a small car.
The all-new Hyundai i10 is a car that’s small in size but limitless in potential. It’s packed with smart tech, has a fresh new look and thanks to its state-of-the-art connectivity features, people have the means to fulfil their potential. In a nutshell, the all-new Hyundai i10 allows anyone to Go Big.
So, to give it the spotlight it deserves, we collaborated with multi-talented artist Loretta Stern. Loretta believes there’s no limit to what people can achieve – a powerful mindset that’s also shared by Hyundai.
" This spot for Hyundai is a special project brought to life, made possible by the trust of its protagonists and direction of its creatives."
– Little Black Book
Director Daniel Suarez joined us on our journey and helped us create an inspiring piece of work, designed to remind people that doing even just a small thing can make a huge positive impact on those around us.
" When a great idea makes a real impact."
– El País
Credits.
Client: Hyundai Motors
Agency: Innocean Berlin
My Role: Creative Lead & Art Director