ON TO BETTER
Hyundai's extraordinary achievement.
Extraordinary doesn't come easy.
Hyundai boasts the broadest and youngest family of electrified SUVs in the market. And that’s an extraordinary achievement. But extraordinary doesn’t come easy.
For this project, we deep-dived into Hyundai’s rich history and took inspiration in the wise words of its founder, to portray the brand’s relentless quest for better.
" Nothing is impossible if you break the mould."
– Chung Ju-yung, founder of Hyundai Motor Company
The result was Hyundai’s largest integrated campaign to date, entirely created and produced at the height of the pandemic.
Over twelve months of work, 7 cars shot and post-produced and more than hundred edits. A monster effort, only possible thanks to an extraordinary team, including acclaimed director Sebastian Strasser, academy award-winner cinematographer Linus Sandgren, post wizards at The Mill Berlin/London, and star composer Apparat.
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Credits.
Recognitions.
Client: Hyundai Motors
Agency: Innocean Berlin
My Role: Art Director
ADC Germany: 1x Bronze (Craft - Production Design), 1x Merit (Craft - Cinematography), 1x Merit (Craft - CGI)
Creative Circle Awards: 1x Bronze (Film Craft - Best Colourist)
Berlin Commercial Awards: Top 10 Craft - Best VFX/Animation
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