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Transforming tremors into music to help provide relief for people with Parkinson's.
Client
University College London
Agency
Innocean Berlin
Role
Senior Art Director & Concept
Website
More than 10 million people worldwide live with Parkinson’s. Each individual is affected by the condition differently, making it extremely difficult to find a universal treatment suitable for everyone.
The “Tremors vs. Tremors” project focuses on seeking an alternative way to manage the individual nature of Parkinson’s.
It is the first music album containing tremor data, and explores the individual nature of Parkinson’s and consists of 5 bespoke songs written and composed for Steph, John, Kuhan, Clare, and Prakash – our five project participants with Parkinson’s.
Recognitions:
One Show: Bronze Pencil (Music & Sound Craft: Experiential Music & Sound)
Epica Awards: 2x Silver (Public Interest – Mental Health & Well-being; Creative Use of Data)
Clio Music: Silver (Use of Music - Innovation)
New York Festivals: Bronze (Audio/Radio - Best Use of Data); 2x Shortlist (Avantgarde/Innovative and Branded Content/Entertainment - Healthcare)
Immortal Awards: Shortlist
AdAge Creativity: Editor’s Pick
