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The only band whose playlist is made up of songs rejected by the ad industry.
Role
Art Director, Creative Lead & Design
Agency
Innocean Berlin
Client
DaHouse Music Productions
Website
DaHouse is a music production studio that produces songs for ads. However, clients often prefer to use songs from established artists in their ads, rather than composed music by production houses.
It’s what clients do.
So, to combat this, we thought we’d turn them into a band.The best part: we aptly named them “The Client Said No”. To help fuel their success as an “upcoming” band, we gave them an image, made them a website, built PR around them, designed album covers and flyers, helped grow a fan base and established “The Client Said No” on social media as well as renowned music streaming platforms. We even organised gigs at industry festivals like Cannes and El Ojo. That simple.
You see, by creating a band that worked as a trojan horse, we proved that what matters most isn’t who made the music, it’s the music itself.
Recognition:
New York Festival – 3x Shortlist
One Show – 3x Merits
ADC Germany – 4x Bronze
Clio Awards – 1x Silver
Eurobest – 1x Grand Prix & 1x Bronze
Epica – 1x Gold
46º Anuário Clube de Criação – 1x Silver
LIA – 2x Bronze & 1x Shortlist





