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The only band whose playlist is made up of songs rejected by the ad industry.

Role

Art Director, Creative Lead & Design

Agency

Innocean Berlin

Client

DaHouse Music Productions

Website

DaHouse is a music production studio that produces songs for ads. However, clients often prefer to use songs from established artists in their ads, rather than composed music by production houses.
It’s what clients do.

So, to combat this, we thought we’d turn them into a band.The best part: we aptly named them “The Client Said No”. To help fuel their success as an “upcoming” band, we gave them an image, made them a website, built PR around them, designed album covers and flyers, helped grow a fan base and established “The Client Said No” on social media as well as renowned music streaming platforms. We even organised gigs at industry festivals like Cannes and El Ojo. That simple.

You see, by creating a band that worked as a trojan horse, we proved that what matters most isn’t who made the music, it’s the music itself.

Recognition:
New York Festival – 3x Shortlist 
One Show – 3x Merits
ADC Germany – 4x Bronze
Clio Awards – 1x Silver
Eurobest – 1x Grand Prix & 1x Bronze 
Epica – 1x Gold 
46º Anuário Clube de Criação – 1x Silver 
LIA – 2x Bronze & 1x Shortlist 

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