And here's how you advertise a small car: Go Big.

The all-new Hyundai i10 is a car that’s small in size but limitless in potential. It’s packed with smart tech, has a fresh new look and thanks to its state-of-the-art connectivity features, people have the means to fulfil their potential. In a nutshell, the all-new Hyundai i10 allows anyone to Go Big.

​So, to give it the spotlight it deserves, we collaborated with multi-talented artist Loretta Stern. Loretta believes there’s no limit to what people can achieve – a powerful mindset that’s also shared by Hyundai.

​We brought Loretta and Hyundai together to createa heart-warming piece of work. As in her spare time, Loretta organises dance workshops for children with cerebral palsy. Her initiative gives children a moment to forget their limitations and reminds them that they can achieve anything.

​Director Daniel Suarez joined us on our journey and helped us create an inspiring piece of work, designed to remind people that doing even just a small thing can make a huge positive impact on those around us.